Discount codes give cost savings to customers while providing valuable data and inventory control to the seller. Here are five reasons that creating discount codes can benefit an etailer's business: Bring in new customers. When a consumer is ready to buy and knows of multiple sources for the product, price is often the deciding factor. Consumers are attracted to a good deal. Offering a discount code to new customers provides an added reason to shop at a particular website over all other … [Read more...]
Should You Install Your Own Shopping Cart or Hire Someone to Do It?
March 13, 2010 by · Leave a Comment
Installing the right shopping cart from the beginning can save hours of downtime and frustration for new online business owners. With hundreds of cart systems on the market, the option exists to contract out for the service or install the system in-house. Here are some tips to help make the best decision. First, consider cost versus available time. The business owner with a generous start-up budget and little programming experience might consider hiring someone to install the shopping … [Read more...]
Is Accepting Credit Card Payments Necessary for Online Business Owners?
March 12, 2010 by · Leave a Comment
For online business owners today, offering the options customers want is a vital aspect of winning the sale. Multiple payment methods give consumers a choice, but credit card payments are far and away the most popular. Credit cards are convenient for consumers to use and sites that accept them show higher revenues from impulse purchases and other add-ons. There are two ways that ecommerce sites can arrange to accept credit card payments. One is by establishing a merchant account through … [Read more...]
Common Ecommerce Terms Explained
March 11, 2010 by · Leave a Comment
For those new to the world of ecommerce, understanding commonly used terminology can help to demystify the process of getting started. Ecommerce, or selling on the internet, requires having a place where sales occur, getting customers to that place, and closing the sale. In ecommerce, the “place” customers shop is the website, sometimes called the storefront. A commerce server is the software that controls the appearance and functionality of the website. Common marketing practices … [Read more...]
Do You Have to Have Your Own Product to Sell Online?
March 10, 2010 by · Leave a Comment
The internet has become an invaluable marketing tool for virtually any product or service, so much so that many people first make the decision to start an online business, then consider what items to offer for sale. There are a number of approaches that can be considered, and the options are not limited to offering merchandise alone. Merchants who choose to sell a selection of products use their website as an online catalog and order-taking center. Software, books and music top the list of … [Read more...]
Online Shopping Is Growing Every Day
March 9, 2010 by · Leave a Comment
This is the ideal time for business owners, in almost every industry imaginable, to jump on the bandwagon and join the e-commerce revolution. Providing an online shopping option can greatly increase the customer base of a business. When a business owner makes the informed decision to offer products or services online, he is really ‘going global’, oftentimes with minimal effort. Even the smallest business with e-commerce abilities has discovered how easy it is to market their product to … [Read more...]
WAHMS: Staying focused on your business…
November 24, 2009 by · Leave a Comment
If you are easily distracted, staying focused on your business can be harder than doing the actual work of your business! It is very easy to procrastinate, especially when you are a WAHM. There are always ‘so many other things to do’. Here is a secret that you may not have heard yet: The dishes can wait! The laundry can wait! So feel free to make those phone calls or answer those emails. The laundry and dishes will still be there, waiting for you! However, if you wait too long to call a … [Read more...]
The Benefits of Incorporating Your Business
October 6, 2008 by · Leave a Comment
Deciding to incorporate a small business is one of the most important decisions an entrepreneur faces. It can also be one of the most confusing. It’s essential to be thorough and understand how to protect your assets when embarking on the road to business ownership. What are the benefits of incorporation? Most small business owners will have a simple answer: security and piece of mind. Essentially, when one decides to incorporate a business, the business operates as a separate entity … [Read more...]
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