Marketing for Free
One of the major costs of business start-up is advertising. No one will buy your product if they don’t know that you exist. But, marketing takes money, right? Yes it does usually, but if your funds are limited, you can find ways to get started without spending too many pennies.
To market for free you have to start thinking free. What would entice you to try someone’s service or product? I look for information all the time on the Internet about how to get started in this or how to improve that. The one thing I hate to see (and I did say hate) is an offer to buy a program where some information should be.
I am more likely to revisit a website if they give me something to work with. Sure I will buy your product, but if I want information, I’m not going to pay when I am not sure it is even the information that I need. Consider giving potential customers a little taste with some tidbits to whet the appetite.
Offer free e-courses on your site. A site that is geared towards selling crafting supplies could offer e-courses in how to sew, or how to create crafts for flea markets. The e-courses should be geared around your product. You have told them about creating crafts and making money at flea markets, so they will now come back and buy their crafting supplies from you to get started.
Let’s say that I wanted to know how to grow vegetables. I need an easy guide. I would pay for that guide on your website but not without some proof that the information would be to my advantage. Upload free videos for customers to watch on various aspects of growing vegetables. The videos could be about choosing the right seeds or when to plant. You don’t have to steal information from you guide, but demonstrate other things that are important to vegetable growing that they would be interested in.
Give your customers an offer they can’t refuse. For a certain dollar amount spent, they get a free report on a choice of subjects. Have contests where the condition for entering is joining a free forum on your website. Once they are there, you can reel them in with other advertising strategies.
There are other ways to get the word out and keep people coming back to your website. Take advantage of social media such as Facebook or Twitter. Join forums and post on message boards. Talk about your business and what it offers to customers. Never miss a chance to advertise what you do and how people can find out more about it.
Marketing in ways that take very little to no money involves creativity. With the entire world at our fingertips via the Internet, we can market our product in a number of places without spending a fortune doing so.
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