Do you post on forums? Forums are a great way to gain exposure and network with your peers. Forums give each member a signature line to add personal information so that other posters can learn a little something about you. If you run an online business, use that signature line to your advantage.
What is a signature line anyway? It is the space at the bottom of a post where you can record something about yourself. It can hold five or six lines of text. You can simply use it to sign your name so people know who you are if your screen name is not your real name. Or, you can use it to advertise your business and get some free advertising.
Now, forums are used to exchange information between posters. Internet marketing forums are used to meet others who have small businesses and to discuss issues related to running a business. Many forums prohibit anyone from advertising their businesses in subject lines and information in posts.
If you think that they won’t know, guess again. Forums have moderators whose job it is to keep up with that kind of thing. Forum posters can also report you to the moderator and your posts can be removed. You can also be booted off of the forum for not complying with their terms of service.
Instead, use your signature line to get the word out. Think of this as a mini glimpse into what your business is all about. You are not writing a book, so do be concise with your description of the business and how to contact you.
What do you need to include in your signature line? Start with your name. A physical address is not needed since you want them to visit your site and not your home. Include the name of your business. A business name that is catchy and short will stick in people’s heads better than something that is long and drawn out.
What is your business philosophy or the reason that you sell your product? Summarize this in a few words – no more than two of the lines. Be sure not to give away too much because you want them to find out more on the site. This is only a well-baited hook. Lastly, add the address of your website. Be sure that the link works and will not redirect them somewhere else.
Add this signature line to each forum that you join. The more exposure that you have, the better it is for the business. Also take advantage of the private messenger service on forums. Other posters can contact you in private without it being known by everyone else on the forum.
Signature lines are useful but few people take advantage of it. Be creative and make yours stand out! As a small business owner, see every situation and venue as a way to get some free advertising.
How do you use forum signatures? Let us know!
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