Ever visited a website that offered a tutorial on something such as creating a website or customizing a blog? There are plenty of tools to help create that in a website.
To create a simple montage of photos, words and music to commemorate a wedding, birth or even a weekend barbecue then onetruemedia.com might be the helping tool. It is also free.
For those that just want to have some fun on the web, digitalfilms.com allows you to create short animated films where you can choose the background images, create the characters and more.
To get more technical and provide some instructions and how-to tutorials, products such as Camtasia and NetPlay allow recording of what is happening on your desktop. For instance, a Word document can be open and then it can record how to select text, change the font, change the color and insert a picture.
To make the most of videos, start with the end in mind. What should this video capture and convey to an audience? Create a simple script to use as an outline to make sure you cover all of the key points.
If you are demonstrating something for your own target market that will be displayed on your website, feel free to get into technical aspects and make a longer video. If it teaches the audience what they want to know, they will be glued to the screen.
On the other hand, if the video is to go “viral”, meaning that it gets passed around on the web with a service such as YouTube.com, a video should be short and to the point. People have short attention spans and don’t want to spend too much time on anything. Create a series of several short videos to convey the message and viewers can choose to keep going on to the next video if they wish.
When uploading a video to a video sharing site, be as descriptive as possible when filling out the information about the video. This will help viewers find it. Other people will be able to rate it, and if you get a bad rating from someone, try to think of it as constructive criticism or just shrug it off altogether. A lot of people are bored with their own lives and have nothing better to do than post disparaging comments on others’ videos and blogs.
A better source of advice is from a sites own target market. Ask website visitors to view the videos and give some feedback. To make this easier, create a form for visitors to fill out. Offer them a small thank you gift, such as a free report upon their completion of the form.
Receiving feedback will ensure the videos are on the right track. This will only help create better videos in the future.
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